We have worked with outsourced professional copywriters for years but as websites became more dominant, our customers began moving away from outsourced copywriting services.
We needed to react faster to service changes and marketing opportunities which gave us a different challenge to face.
We did this by using a combination of multi-user content management systems as well as offering a per item copyreading service. This allowed our customers to write more of their own copy which we would then check over.
No-one knows your customers like you. This process has not only improved the feel of our websites, it's reduced the cost to our customer and allowed us to get on with the work we really enjoy doing.