converged solutions
We use convergence to mean the bringing of multiple mediums of communication to a single point. This is hard to do and we find it to be a problem with many of our clients and partners alike.
It is most commonly used in reference to services within IT/Comms, but we also see it in Facilities Management, Skills Outsourcing, Interim Management, Finance and Recruitment.
We have reacted to this requirement by converging our own service scope. We have reconsidered our two main areas of product focus; Digital and Hard Copy.
From the projects we deliver, as an average, there is a ratio of 70:30 in favour of digital marketing delivery.
As a result we lean toward converged marketing solutions with the emphasis on digital.
